Build Your Music Career Through World-Class Mentors

How To

Launch Your Music Project

In 100 Days


Learn Design Thinking principles and apply them to
your personal music project

 Gabi Huckins

Your Instructor: Steve Palfreyman

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Do you want to launch a successful music project but you're unsure where to start?

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It's awful, we feel you. That's why we called Steve Palfreyman to help. 💪

Steve Palfreyman is the founder of Music Launch Hub, a global community of musicians and industry professionals collectively building their skills in music entrepreneurship. He has worked on launch campaigns for hundreds of projects around the globe, from emerging artists to festivals, labels and brick-and-mortar retail.

He can help you, too!


⚡️ Access Now & Forever ⚡️

3-hour Masterclass with Steve Palfreyman

1️⃣Learn how to build an effective launch concept

2️⃣Create a plan which is suited to your project needs

3️⃣Execute your music launch in only 100 days

Steve gave me a launch strategy that has transformed how I release my work. "

"My credibility, brand, and impact in music as a go-to person has exploded exponentially since working with Steve.

-D Grant Smith


Meet your Instructor

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Steve Palfreyman

Michelle Lockey is the CEO & Founder of Michelle Lockey Music and Licensing Songs Academy. She formed Licensing Songs Academy to help teach others about music licensing, the music licensing business, create business plans and set goals to open up this new income stream for their music.

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Michelle has had placements in various shows including: Amazon Prime's Good Girls Revolt, Young Sheldon First Look Trailer, The Voice, The CW's Reign & The Originals, USA’s Benched & No Tomorrow, The Fosters, Inside the PGA, Longmire, and she landed the Theme song to MAVTv’s Gear Heads.


"Working with Steve was totally brilliant."

"His expertise and knowledge on marketing and strategising are unsurpassable."

- Liz Cirelli


"Why do I absolutely need this masterclass?"

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Because... if you want to launch a successful music project, these are your options:

Fail before you even start


Design your perfect business plan


One step closer to your perfect music project


What could I achieve?

  1. Use design thinking principles to quickly build a creative and focused launch concept.
  2. Build a modular launch plan that’s perfectly tailored to your project, audience and partners.
  3. Walk away with a focused plan of action to execute your music launch in 100 days.

How will I learn?

  • Lectures and presentation (for knowledge and insights)
  • Templates, exercises & workbooks (for personalisation)
  • 1-on-1 mentoring (for feedback & accountability)
  • Recorded videos & additional resources (for self-paced learning)
In love

Who is it for?

  1. Perfect for musicpreneurs, singers / songwriters, bands, & live electronic musicians/DJs.
  2. Those looking to launch a successful music project.
  3. Those who work hard and hustle, regardless of their age, genre, or location.

"The launch plan that Steve created has been integral in how I am working now… the empowerment I feel now is that I have the tools to succeed in this area."

- Elysia Anketell

Knowledge & Tools for Winners


Join the Masterclass now & access:




Accountability Tools


Deeper Knowledge

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▶️ Live Masterclass with Chat & Recorded Version


💾 Downloadable Presentation

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🎯 Goal-Setting Manual & Instructions


📝 Accountability Diary

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💬 Student Lounge, Tools, & Hacks


🎁 Exclusive Freebies

"My crowdfunding campaign is finally scheduled and ready to launch."

"His push to just do it is what I needed.”

- Keith Profeta


What previous Whiise Masterclass participants say...

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It's nice to feel like part of something bigger and be on the same journey! I'm so glad that I'm part of a community!

// emily johnson (london, UK)



I love this programme just because I get the chance to interact with such amazing people!

// Sebastian Rosales (Bogota, Colombia)


I am grateful for the 100-day challenge!

It might be a lot of hard work and there have been days when I haven’t slept at all, but I know that when I’m done, I will be set for the next 6 months!

// Ferenc Nemeth  (New york, USA)


Market Your Next Album

In 100 Days! 😎

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LIVE 3-hour masterclass, Saturday, June 23rd

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Lifetime access: videos, tools & resources

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Tools & challenges for 100 days!

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Enroll Now 

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Access 'How To Launch Your Music Project' Masterclass

  1. ▶️ LIVE 3-hour masterclass
  2. ⚡️ Proven strategies
  3. 💾 Download presentation
  4. ⏺ Recorded version (lifetime)
  5. 📝 Accountability workbook
  6. 🎯 Goal-setting Manual
  7. 🎁 Additional resources
Premium package

All-Access Yearly Pass


Unlimited access to all Masterclasses for a year (value $2,376)

Includes 'How To Launch Your Music Project', but also:

  1. 💰 Get 100 Paying Fans
  2. 📈 Expand Your YouTube Audience
  3. 🚀 Grow & Engage Your Fanbase
  4. ⚖ Master Productivity & Balance

And soon 19 more masterclasses on topics such as:

  • Build Your Business Model
  • Find & Lead Your Tribe
  • Market Your Next Album
  • Start Your Music Licensing Business
  • Connect With Music Influencers
  • Become Successful On Patreon
  • Book A House Concert Tour
  • Crowdfund Your Next Album
  • Produce A Professional Demo

...and more!


    ...And access $2,376 of value with just $199!

    Our mentors have worked with:

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    Questions? Please contact us at

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