Meet your mentor
Jay Coyle is the founder of Music Geek Services, a Music Business college teacher and a Music Marketing and Music Business Trends & Strategies teacher at Berklee Online.
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Q&A with Jay
+ Who are you?
I'm Jay Coyle! Being a long time musically obsessed "superfan", I was able to form a keen sense of how to market to, engage and serve the fans. After a stint in Marketing and Special Projects at the EMI CMG label in Nashville, I turned my focus toward a direct-to-fan and fan engagement role when I started Music Geek Services in 2009.
+ What's your current job? What do you specialize in? What's your experience?
I am essentially a Project Manager for hire. I help artists launch new projects and also have a small roster of clients with whom I am in charge of strategy and execution on all of their "fan facing" efforts. This covers direct-to-fan work, crowdfunding, digital marketing, tour marketing, fan engagement and even merch.
I also teach music business to both college students and musicians alike as I teach the Music Marketing 101 and Music Business Trends & Strategies courses for Berklee Online. SoundFly asked me to create a “Crowdfunding for Musicians” course for their e-learning platform for musicians and The University of New Haven hired me to teach a Entrepreneurship and Careers in the the Music Business course to students for their Study Away Semester in Nashville.
In the past 10 years, I have spearheaded new products, project managed & driven fan-focused initiatives for artists such as Sloan, the Figgs, Letters to Cleo, The Posies, Fastball, The Guess Who, Veruca Salt, Barenaked Ladies, the Presidents of the United States of America, Blake Babies, 10,000 Maniacs, Mindy Smith, John Oates, Carbon Leaf and Jars of Clay.
+ What can you share your experience on? What can you help with?
I can help artists launch new projects, offer guidance and strategy for direct-fan work, crowdfunding, digital marketing, tour marketing, fan engagement and solid merch strategy.
+ What do you consider your greatest achievement?
Helping an artist who thought their career was all but over be re-energized to the point of making a brand new album and going on a sold out tour all because I "resurrected" their fan base and engaged them while serving them right.
+ Perhaps suggest some questions mentee's can ask you!
- What are the best-practices I need to focus on with my direct-to- fan efforts to best engage our fan base around our release? What about releasing music and other merch items? What is the best way to sell things to our fans?
- I want to raise money to make an album. What is the best way to crowdfund a project? Should I use Kickstarter or PledgeMusic?
- Where do I even start? What are the top things I should focus on as I begin my next project?