Build Your Music Career Through World-Class Mentors

How To

Market Your Next Album

In 100 Days


Create a marketing plan, promote your album to the right channels, and engage new & old fans!

 Gabi Huckins

Your Instructor: Jen Appel

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Are you always 'releasing' your music but nobody's there to actually listen?!

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It's awful, we feel you. That's why we called Jen Appel to help. ๐Ÿ’ช

Jen, the CEO & Publicity Director of The Catalyst Publicity Group, is helping musicpreneurs all over the world release their music more efficiently, reach the right channels, and actually get fans to listen to their music.

She can help you, too!


โšก๏ธ Access Now & Forever โšก๏ธ

3-hour Masterclass with Jen Appel

1๏ธโƒฃ Explore Jen's effective album marketing cycle

2๏ธโƒฃ Discover the right types of content to market your music

3๏ธโƒฃ Learn how to engage new & old fans through popular channels, such as social media and email.

โ€œWorking with Jen Appel has been such a wonderful experience."

"She has succeeded in landing notable press publications, promptly and with consistency. In addition, her positive attitude and friendliness have made it such a pleasure to work with her.โ€

- Jen Hefe of Cyber Tracks and El Hefe of NOFX


Meet your Instructor

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Jen Appel

Jen Appel is the CEO & Publicity Director of The Catalyst Publicity Group, LLC a creative marketing, publicity, and social media agency focused on curating unique campaigns for musicians and brands.

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In addition, Appel is an adjunct professor at Florida Atlantic University and Johnson & Wales University.


"Jen at Catalyst is a truly exceptional person in this industry."

"She truly cares about the bands she works with which translates in the work she does. It's more than press with her, it's building something bigger."

- Andrew Cramb, Artist Manager


"Why do I absolutely need this masterclass?"

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Because... if you don't have a huge marketing budget, these are your options:

Keep releasing to nobody


Learn from the best and plan success


One step closer to your dream album release


What could I achieve?

  1. Organize and prepare an album cycle by building a well-defined and detailed marketing plan.
  2. Build the right fan engagement through vehicles like social media and email marketing. 
  3. Understand what type of content (i.e. music videos, promo photos, etc) should be used throughout an album campaign.

How will I learn?

  • Lectures and presentation (for knowledge and insights)
  • Templates, exercises & workbooks (for personalisation)
  • 1-on-1 mentoring (for feedback & accountability)
  • Recorded videos & additional resources (for self-paced learning)
In love

Who is it for?

  1. Perfect for musicpreneurs, singers / songwriters, bands, & live electronic musicians/DJs.
  2. Those looking to market their album successfully, without a huge budget.
  3. Those who work hard and hustle, regardless of their age, genre, or location.

"As an artist the want is for people to believe in your work as much as you do, to see your world how you do."

"The Catalyst team not only shared my vision but helped create it with me, taking my art and work to places I couldn't go by myself."
- Davey Muise of Vanna 

Knowledge & Tools for Winners


Join the Masterclass now & access:




Accountability Tools


Deeper Knowledge

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โ–ถ๏ธ Live Masterclass with Chat & Recorded Version


๐Ÿ’พ Downloadable Presentation

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๐ŸŽฏ Goal-Setting Manual & Instructions


๐Ÿ“ Accountability Diary

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๐Ÿ’ฌ Student Lounge, Tools, & Hacks


๐ŸŽ Exclusive Freebies

"HeartSupport loves Jen and the team!"

"When HeartSupport was first growing, Catalyst Publicity Group was vital to the success of our operation, especially when it came to getting in front of the necessary publications. They helped grow our audience to the point where we were finally able to bring our resources in house."

- Ben Sledge and Jake Luhrs of HEARTSUPPORT


What previous Whiise Masterclass participants say...

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It's nice to feel like part of something bigger and be on the same journey! I'm so glad that I'm part of a community!

// emily johnson (london, UK)



I love this programme just because I get the chance to interact with such amazing people!

// Sebastian Rosales (Bogota, Colombia)


I am grateful for the 100-day challenge!

It might be a lot of hard work and there have been days when I havenโ€™t slept at all, but I know that when Iโ€™m done, I will be set for the next 6 months!

// Ferenc Nemeth  (New york, USA)


Market Your Next Album

In 100 Days! ๐Ÿ˜Ž

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LIVE 3-hour masterclass, Sunday, May 27th

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Lifetime access: videos, tools & resources

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Tools & challenges for 100 days!

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Enroll Now 

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Access 'Market Your Next Album' Masterclass

  1. โ–ถ๏ธ LIVE 3-hour masterclass
  2. โšก๏ธ Proven strategies
  3. ๐Ÿ’พ Download presentation
  4. โบ Recorded version (lifetime)
  5. ๐Ÿ“ Accountability workbook
  6. ๐ŸŽฏ Goal-setting Manual
  7. ๐ŸŽ Additional resources
Premium package

All-Access Yearly Pass


Unlimited access to all Masterclasses for a year (value $2,376)

Includes 'Market Your Next Album', but also:

  1. ๐Ÿ’ฐ Get 100 Paying Fans
  2. ๐Ÿ“ˆ Expand Your YouTube Audience
  3. ๐Ÿš€ Grow & Engage Your Fanbase
  4. โš– Master Productivity & Balance

And soon 19 more masterclasses on topics such as:

  • Build Your Business Model
  • Find & Lead Your Tribe
  • Get Started In Music Licensing
  • Launch Your Music Project
  • Connect With Music Influencers
  • Become Successful On Patreon
  • Book A House Concert Tour
  • Crowdfund Your Next Album
  • Produce A Professional Demo

...and more!


    ...And access $2,376 of value with just $199!

    Our mentors have worked with:

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    Questions? Please contact us at

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